Elefantec Global and My Drama announce strategic partnership
Los Angeles, CA — September 17 — Elefantec Global, the premium content studio founded by one of Latin America’s top media executives, Pepe Bastón, has announced a strategic partnership with My Drama, a global leader in the booming vertical streaming space and part of HOLYWATER’s diversified content ecosystem, which reaches 32 million people worldwide. Combining Elefantec’s legacy of blockbuster Spanish-language content with My Drama’s robust platform, the timely collaboration positions the companies to shape the future of mainstream storytelling, as they produce localized, high-quality content that meets modern audiences where they actively watch.
This partnership cements My Drama and Elefantec at the forefront of one of the most dynamic segments in global entertainment. The vertical video industry is projected to exceed $14 billion by 2027. The format—offering gripping, bite-sized series designed for viewing vertically on smartphones—is rapidly globalizing from its roots in China, where already roughly 60% of internet users tune in. My Drama is one of the world’s leading vertical streaming platforms, partnering with top-tier studios and talent to create a broad range of series that reach up to 20 million views. It is part of HOLYWATER, an entertainment ecosystem spanning vertical video, audiobooks, and e-books.
“We’ve spent our careers crafting blockbuster telenovelas for Spanish-speaking audiences; now we’re reinventing the format for the screen people hold in their hands several times a day to satisfy their information and entertainment needs,” said Pepe Bastón, CEO and founder of Elefantec Global. “Mobile isn’t the future, it’s the present, and we’re meeting audiences there with the stories they like and studio‑quality productions.”
“This partnership brings together the best of both worlds in perfect synergy,” said Bogdan Nesvit, co-founder of HOLYWATER. “Elefantec is a true leader in crafting premium content for Spanish-speaking audiences. Pair that with My Drama’s vertical‑first playbook, strong distribution engine, and deeply engaged user base, and you have a pipeline built for breakout hits. Vertical series are becoming a core part of mainstream entertainment.”
Today’s announcement continues a string of successes for My Drama, which since its March 2024 launch has become the #1 American or European vertical streaming app. In April 2025, My Drama won a Webby Award for Best Streaming Service.
About Elefantec Global
Elefantec Global is a tech-driven media company founded by Pepe Bastón and a team of industry veterans. With hubs in Los Angeles and Mexico City, it serves the global Latino audience with premium Spanish-language originals. Elefantec has delivered hit movies and series for Amazon Prime Video, Paramount+, VIX+, and HBO Max, including Bosé, La Rebelión, and ¿Quieres ser mi hijo?, products with cultural depth and global reach. For more information about the company visit https://elefantecglobal.com.
About My Drama
My Drama is a leading vertical streaming platform and home to 70+ fast-paced titles across romance, drama, comedy, and thrillers. It partners with top-tier studios in Europe and the US, working with standout talent like Scott Brown, the former creative producer for MrBeast and Larry King, and breakout vertical star Kasey Esser. With 6.8 million monthly active users and hit shows reaching 20 million views, My Drama is reshaping how stories are told and watched. The platform is part of HOLYWATER, a tech company redefining entertainment for over 32 million people worldwide. For more information about the company visit https://holywater.tech.
