In a first for Fox, “Farmer Wants a Wife” Season 3 has been adapted into a mobile-first microdrama
Fox Entertainment and HOLYWATER TECH announced the launch of a new vertical version of “Farmer Wants a Wife” Season 3 on My Drama, HOLYWATER TECH’s mobile streaming platform for vertical series. This marks the first time a Fox primetime reality series has been fully reimagined into a phone-native microdrama format.
Originally an 11-episode TV season produced by Eureka Productions, Fox Entertainment Studios turned the show into 101 short-form episodes. Each episode averages less than two minutes, totaling just under 2.5 hours of content, and is packed with fast emotional hooks built for mobile scrolling. The series hits the My Drama app in the U.S. on June 9, perfectly timed with the Season 4 finale broadcast on FOX.
“Vertical storytelling is becoming an important new entertainment medium,” said Tony Vassiliadis, Executive Vice President of Operations Strategy at Fox Entertainment. “Fox has a strong presence in linear television and streaming, but we also want to understand how audiences engage with stories in mobile-native environments.
”While microdrama platforms have traditionally relied on scripted, fictional soaps, this mobile-first binge experiment brings major network television to vertical screens. For HOLYWATER TECH, it’s a strategic expansion into an entirely untapped market.
“Until now, unscripted reality TV hasn’t really found its space on vertical screens,” said Bogdan Nesvit, Co-CEO of HOLYWATER TECH. “But My Drama users are drawn to authentic emotions and high-stakes personal stories. ‘Farmer Wants a Wife’ delivers exactly that. We are practically unlocking a brand-new content category for millions of viewers.”
To mark the launch, FOX will air a custom QR code during the Season 4 TV finale. Viewers who scan it will get free My Drama coins to binge all 101 episodes of the Season 3 vertical series. All users without the QR code can watch around 80 episodes for free, with the rest available through the app’s standard coin system.
This launch strengthens the bond between the two companies, following Fox’s equity investment in HOLYWATER TECH in 2025, the companies are working on a planned slate of 200 series to shape the future of phone-first entertainment.
About Fox Entertainment
With a legacy spanning nearly 40 years, FOX Entertainment is one of the world’s most recognizable media brands and a leading global creator of multi-genre content across broadcast, streaming and emerging platforms. Known for its independent, innovative spirit and bold storytelling, the company takes a platform-agnostic approach to developing, scaling, and monetizing intellectual property worldwide.
FOX Entertainment operates through three core business units. The FOX Television Network, encompassing its flagship linear platform and streaming partnerships including Hulu and FOX One, is home to hit series such as The Simpsons, The Masked Singer, Doc, Memory of a Killer, Fear Factor: House of Fear, The Floor, Extracted and Hell’s Kitchen. FOX Entertainment Studios produces scripted and unscripted content including Animal Control, Best Medicine, and The Faithful: Women of the Bible; houses award-winning animation studio Bento Box (Hazbin Hotel, Krapopolis); Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Secret Service, Knife Edge: Chasing Michelin Stars); entertainment platform TMZ; and independent film label Tideline. FOX Entertainment Global serves as the company’s worldwide content sales and distribution arm.
As part of its evolution into a next-gen studio, FOX Entertainment is expanding its digital storytelling ecosystem through investments in vertical video (Holywater Tech), experiential storytelling (Chain), podcasting (Meet Cute), publishing partnerships (HarperCollins), and creator-led formats via FOX Creator Studios. Through these initiatives, the company invests early in emerging ideas and new forms of audience engagement while growing successful concepts into premium franchises across broadcast, streaming, and global platforms.
About HOLYWATER TECH / My Drama
HOLYWATER TECH is an AI-first technology company reshaping entertainment by pairing creators’ imagination with AI efficiency to bring stories to life and deliver them to global audiences. Its content ecosystem reaches over 100 million users and includes My Drama, the #1 vertical streaming app among U.S. and European companies and winner of the 2025 Webby Award for Best Streaming Service (People’s Voice); My Passion, the leading independent digital book publishing platform in the same markets; and My Muse, a platform for vertical series produced with the support of generative AI. In 2025, HOLYWATER TECH was recognized as one of the fastest-growing startups in Europe.
Media Contact
Artem Kmet, PR & Communications Manager at HOLYWATER TECH
artem.kmet@holywater.tech
