Vertical dramas by My Drama: how they generate millions in revenue

Ukrainian startup HOLYWATER monetizes 100-episode vertical "TikTok-series," earning millions annually. A Forbes story on scaling an Asian trend.

Dec 10, 2024

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Short series app My Drama takes on Character.AI

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HOLYWATER has created the first vertical series based on a book by a Ukrainian author — and it's breaking records in the U.S. and Europe.

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My Drama was named the top streaming service of 2025

The My Drama app offers vertical series, with each episode lasting up to two minutes.

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